Start It Up
By Jeremy Wiesen
President Barack Obama’s latest news conference was dominated by talk ...
Read the articleFocused Mentoringsm of start-ups and business growth in two stages: IDEA - Idea development and execution analysissm, and preparing your POP -- the Perfect One Pager.sm
After taking two companies to $100 million market capitalizations in two years and mentoring thousands of students around the globe, Professor Wiesen has developed the BIZSTART methodology for growing your business.
Everyone can be an entrepreneur, alone or in a team, but not every idea can be executed by them. Most ideas must be tweaked to fit the infrastructure brought to the enterprise by the entrepreneurs and what they can acquire through "early stage strategic alliances." The road to idea execution must be presented in a POP - The Perfect One-Pagersm.
Starting new businesses is a top national and global priority and is the way to keep the American dream alive and combat the employment crisis. Many business ideas fail for lack of competent mentoring.
For twenty-five years, Professor Wiesen has helped thousands of people to commercialize their business ideas through his proprietary “infrastructure model”-- as venture capitalist and angel investor; as tenured professor at...
Read moreOur methodology provides a framework to get you started on the right track. Submit your idea and identify the five crucial factors for your success.
We will evaluate your submission, telling you its strengths and weaknesses. We will give you advice on how to execute your idea as well as suggestions for setting up important strategic alliances.
Every business must write one page about what they have to offer and what they need. This is true of a million dollar enterprise seeking capital, or a one person catering operation seeking a micro-loan. We will help you produce the POP!
Submit your answers to our step-by-step questionnaire. We will review it and give you feedback on each point. At the end of this process, you will have the Perfect One-Pager to send out and grow your business.
President Barack Obama’s latest news conference was dominated by talk ...
Read the articleInvestors receive hundreds of proposals, reviewing very few in-depth – looking forgreat management; proprietary elements, such as patents and distribution contracts; other lead investors; and shareholder protection.
Innovative ways to reduce cash needs and to find new revenues are especially necessary in a bad economy.
Seed money comes from personal savings, family, friends and angels – after preparing projected financial statements and analyzing them with financial ratios.
Secure commitments to provide the products and services you require.
Exclusive distributor relationships can be beneficial but also dangerous, so limit the products and territory granted. Pick powerful distributros based on their marketing plan.
Public relations is inexpensive compared to the benefits usually derived; a public relations firm brings credibility – hire an aggressive one.
Create demand with few resources using guerrilla tactics
Seek traditional or new distribution by scouring trade shows for opportunities.
Ideas must be revealed to acquire infrastructure; refusal to sign confidentiality agreements requires other approaches.
You can patent, trademark and copyright more than you think. Immediately hire a lawyer for intellectual property rights.
Find people through networking, employment agencies and search firms; scrutinize their background and sign confidentiality agreements; incentivize them; and, consider them for partner if you need capital.
Business plans, written by professionals, are a continuous process made easier as the business acquires infrastructure.
Outside auditors, required for fund-raising, also help with business plans and give a start-up credibility.
Success can be correlated with early retention of lawyers.
A mentor with relevant entrepreneurial experience can be crucial – several of them can form an advisory board.
Infrastructure is people, physical assets, marketing and distribution, and intangibles.
Good ideas permit the entrepreneur to obtain infrastructure.
A poor idea that can be executed is better than a good idea that cannot.
Successful ideas can come from any source – test demand, at least informally, making actual sales if possible.
A person’s ability to start and manage a business can be enhanced through greater personal and business credibility.
Successful entrepreneurs are highly motivated and focused, seek to reduce risk, and possess experience and a range of people talents.
Every person can be an entrepreneur of tasks within their competence, alone or with others.
Entrepreneurship is developing a business idea regardless of the resources currently controlled.
Entrepreneurs must have the personal skills to engage many people in developing the enterprise.
A company that raises money for the first time would like to be exempt from SEC registration, as would investors when they sell stock after the company goes public.
The U.S. economy needs new fast growing businesses like Microsoft, Google …
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