Focused Mentoringsm of start-ups and business growth in two stages: IDEA - Idea development and execution analysissm, and preparing your POP -- the Perfect One

No Good Idea Left Behind

After taking two companies to $100 million market capitalizations in two years and mentoring thousands of students around the globe, Professor Wiesen has developed the BIZSTART methodology for growing your business.

Everyone can be an entrepreneur, alone or in a team, but not every idea can be executed by them. Most ideas must be tweaked to fit the infrastructure brought to the enterprise by the entrepreneurs and what they can acquire through "early stage strategic alliances." The road to idea execution must be presented in a POP - The Perfect One-Pagersm.

Starting new businesses is a top national and global priority and is the way to keep the American dream alive and combat the employment crisis. Many business ideas fail for lack of competent mentoring.

Jeremy Wiesen

Professor of Entrepreneurship, Retired
The Stern School of Business / New York University

For twenty-five years, Professor Wiesen has helped thousands of people to commercialize their business ideas through his proprietary “infrastructure model”-- as venture capitalist and angel investor; as tenured professor at...

Read more builds your business in two stages:

Stage 1


Idea Development and Execution Analysissm

How it works:

Our methodology provides a framework to get you started on the right track. Submit your idea and identify the five crucial factors for your success.

We will evaluate your submission, telling you its strengths and weaknesses. We will give you advice on how to execute your idea as well as suggestions for setting up important strategic alliances.

$95 introductory price
regularly $195
Get started

Stage 2


The Perfect One-Pagersm

How it works:

Every business must write one page about what they have to offer and what they need. This is true of a million dollar enterprise seeking capital, or a one person catering operation seeking a micro-loan. We will help you produce the POP!

Submit your answers to our step-by-step questionnaire. We will review it and give you feedback on each point. At the end of this process, you will have the Perfect One-Pager to send out and grow your business.

$195 introductory price
regularly $395
Get started
Execution = Success

Start It Up

By Jeremy Wiesen

President Barack Obama’s latest news conference was dominated by talk ...

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The 45 Rules of Entrepreneurship by Professor Jeremy Wiesen:

Rule #23

Meet Investor Demands for Reviewing and Closing Deals

Investors receive hundreds of proposals, reviewing very few in-depth – looking forgreat management; proprietary elements, such as patents and distribution contracts; other lead investors; and shareholder protection.

Rule #22

Surviving an Entrepreneurial Capital Crisis

Innovative ways to reduce cash needs and to find new revenues are especially necessary in a bad economy.

Rule #21

Seek Seed Funds After Analyzing Needs

Seed money comes from personal savings, family, friends and angels – after preparing projected financial statements and analyzing them with financial ratios.

Rule #20

Lock in Suppliers with Contracts

Secure commitments to provide the products and services you require.

Rule #19

Be Careful Before Granting Exclusivities

Exclusive distributor relationships can be beneficial but also dangerous, so limit the products and territory granted. Pick powerful distributros based on their marketing plan.

Rule #18

Public Relations Works – Use an Outside Firm

Public relations is inexpensive compared to the benefits usually derived; a public relations firm brings credibility – hire an aggressive one.

Rule #17

Guerrilla Marketing Achieves Sell-Through

Create demand with few resources using guerrilla tactics

Rule #16

Distribution Opportunities, New and Old, Begin at Trade Shows

Seek traditional or new distribution by scouring trade shows for opportunities.

Rule #15

Protecting Ideas After a Refusal to Sign a Non-Disclosure Agreement

Ideas must be revealed to acquire infrastructure; refusal to sign confidentiality agreements requires other approaches.

Rule #14

Make Ideas Proprietary

You can patent, trademark and copyright more than you think. Immediately hire a lawyer for intellectual property rights.

Rule #13

Recruit Employees – Scrutinize & Incentivize

Find people through networking, employment agencies and search firms; scrutinize their background and sign confidentiality agreements; incentivize them; and, consider them for partner if you need capital.

Rule #12

The Continuous Business Plan – Prepared by Experts

Business plans, written by professionals, are a continuous process made easier as the business acquires infrastructure.

Rule #11

Accountants Bring Expertise and Credibility

Outside auditors, required for fund-raising, also help with business plans and give a start-up credibility.

Rule #10

Lawyers are Crucial – Hire Now/Pay Later

Success can be correlated with early retention of lawyers.

Rule #9

Mentors Are Helpful to Start Ups – Network to Find Them

A mentor with relevant entrepreneurial experience can be crucial – several of them can form an advisory board.

Rule #8

The Many Elements of Infrastructure are Often Underestimated

Infrastructure is people, physical assets, marketing and distribution, and intangibles.

Rule #7

Good Ideas Have Common Qualities

Good ideas permit the entrepreneur to obtain infrastructure.

Rule #6

The Idea is Not as Important as the Ability to Execute It

A poor idea that can be executed is better than a good idea that cannot.

Rule #5

Ideas Must Be Generated and Tested – Both Formally and Informally

Successful ideas can come from any source – test demand, at least informally, making actual sales if possible.

Rule #4

Entrepreneural Credibility Can Be Acquired

A person’s ability to start and manage a business can be enhanced through greater personal and business credibility.

Rule #3

Successful Entrepreneurs – Similar Qualities and Motivations

Successful entrepreneurs are highly motivated and focused, seek to reduce risk, and possess experience and a range of people talents.

Rule #2

Entrepreneurs Are Bred, Not Born!

Every person can be an entrepreneur of tasks within their competence, alone or with others.

Rule #1

Entrepreneurship Can Be Simple

Entrepreneurship is developing a business idea regardless of the resources currently controlled.

Rule #43

Develop Style, Awareness and Manners

Entrepreneurs must have the personal skills to engage many people in developing the enterprise.

Rule #38

Staying Private / Selling Public

A company that raises money for the first time would like to be exempt from SEC registration, as would investors when they sell stock after the company goes public.

The US Needs Its Own Industrial Policy

By Jeremy Wiesen

The U.S. economy needs new fast growing businesses like Microsoft, Google …

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